International Language Experts
BACKGROUND
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic Abercrombie & Fitch brand was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. The other brands are Abercrombie Kids, Hollister, Gilly Hicks, and Social Tourist.
The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 730 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.gillyhicks.com, and www.socialtourist.com.
Lara Panzini has been organising their language training since 2009, in London and abroad, delivering intensive and extensive language training face to face and online.
(source https://corporate.abercrombie.com/our-company/about-us/company-history )
CUSTOMER’S REQUIREMENTS for intensive onboarding language training
CHALLENGES
The main challenges were seen as:
RESULTS
Working closely with the Abercrombie and Fitch Team, we produced a language training programme which combines general language skills and work specific language competencies, bearing in mind that most managers started as complete beginners and had to achieve an operational level by the end of the programme.
As for the majority of the selected managers, this would be their first experience of living and working abroad, cultural awareness is integrated in the language programme and not delivered separately. This is because we believe language and culture are inextricably linked.
We organised:
SUMMARY
Feedback on all programmes has been consistently positive over the years.
The project value lays in Abercrombie’s highly branded managers (their eagerness to learn a new language and living abroad, their total dedication to the success of each opening in a new city), and teachers dedication (linking every new piece of language to its effective use in a work situation) including organising tasks outside the classroom.
The key points are:
BACKGROUND
We organised a Spanish language course for a large American retailer. Participants were primarily multilingual, living and working in different offices around the UK and Europe, mainly young professionals. Due to their different locations, we opted for online lessons. As lessons were just 45 minutes long and once a week, we decided to focus on evidence of learning to maximise participants’ exposure to the language and group work.
CUSTOMER REQUIREMENTS
The main objective for our corporate client was to offer their staff lunch time lessons to raise morale and give them an opportunity to learn with other teams from other offices. Lessons were to be taken during their lunch break so just 45 minutes each. Lessons had to focus on communication and interaction.
CHALLENGES
RESULTS
As lessons were short and just once a week, we decided to experiment with an online platform called VideoBit to help participants evidence their learning each week. Lessons focused on the basics of Spanish with focus on communication. After each lesson, the tutor posted a short video, maximum 60 seconds, with an example of what they should post as their homework. This was a fun and relevant way to engage participants scattered across Europe and the UK to connect between lessons, learn from each other and showcase what they learnt each week.
SUMMARY
Thanks to our fantastic teachers, participants achieved:
BACKGROUND
In 2021, a large and well-known car manufacturer sought a reliable translation provider to support the launch of new car models across five European countries. The translated materials included highly technical content intended for both internal and external customers: training materials for engineers and dealers, owner manuals, customer materials, and training videos requiring subtitling and voice-over services.
CUSTOMER REQUIREMENTS
Meeting deadlines was crucial for the client, as the documentation had to be published on time to support the sales of new car models across Europe. After agreeing on the project timetable and target languages for each task, we determined the time required for translation and formatting. Translators needed to be “local” to ensure language accuracy and cultural appropriateness. Editing was essential for each project, as every document needed to feel like it was originally written for that specific market. To facilitate this process, we developed technical glossaries and a translation memory to ensure consistency across projects.
CHALLENGES
RESULTS
Since 2021, several projects were delivered on time, translating a total of 32 million words. All client engineers were able to review the material for consistency and add their edits within the given time frame. Despite some translators being affected by COVID-19 during the pandemic, the workflow, quality, and delivery met the required standards. Client engineers had easy access to documents, making the process transparent and straightforward. Our flexible model enabled us to deliver precisely what the client needed.
SUMMARY
Thanks to a highly professional team and efficient management, our client:
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